For the full collection please visit: MATAANO FALL 2010

Inspired by the elegance of 1920’s fashion, this collection is gorgeously romantic yet
simple. Made to flatter the woman’s body, the fabrics used for the collection were
handpicked for comfort and texture. “Being fashionable doesn’t have to be a task; it
can be a relaxing and uplifting experience,” Says Idyl. Encompassing multicultural
fashion, the Mataano collection has American roots, but possesses international flair
with inspiration from both Africa and Europe, celebrating according to Idyl, “the woman
as a global citizen.”
The collection showcases the mutability of borders and the power of multi-cultural
influence. The Mataano signature emerges within each garment, uninhibited and
unrestricted by geographical boundaries. Because today’s woman is selective in the way
she expresses herself through fashion, “We designed simple, beautiful dresses that are
well-made and meant to flatter a range of shapes,” says Ayaan. “Our collection suggests
classic feminine modernity and we hope to inspire women to feel gorgeous in what she
chooses to wear.” Mataano’s goal is to provide women with simple beauty and stylish
versatility that underlines fashion’s ultra femininity, comfort and beauty. Mataano’s
first collection is a mere a glimpse of what the future holds for this brand.